John Rogers Joins WiLD Leaders

For Immediate Release

Kirkland, WA - March 23, 2026  - WiLD Leaders Inc. welcomes John Rogers to the WiLD team.

At WiLD Leaders, we don’t just add team members. We are called to strengthen the mission.

We are thrilled to welcome John Rogers to WiLD Leaders as our new Executive Solutions Partner, Leadership & Trust.

John is not stepping into a traditional sales leadership role. He is stepping into a movement.

From our very first conversation, it was clear that John understands something foundational: trust is not a slogan. It is the linchpin of performance, culture, and long-term organizational health. For over a decade, he has lived this conviction — building trust across complex organizations and serving as a trusted peer to senior executives navigating meaningful change.

What stood out most to us during our interview process wasn’t just his track record. It was how he showed up.

Even as a candidate, John modeled what we aspire to cultivate in every leader we serve. He asked thoughtful questions about the future of WiLD. He asked about my own goals and where I see this organization heading. He listened carefully. He challenged with care. He saw each of us and we saw him.

If you are going to help CEOs, boards, and executive teams build measurable trust, that posture is not optional. It is central.

Prior to joining WiLD Leaders, John advised executive leaders across multi-site retirement living organizations, partnering closely with sales, marketing, and operational VPs to recalibrate pricing strategy, strengthen product positioning, and guide cultural shifts. In one engagement, those trust-centered changes helped move a community from years of sustained losses to record profitability in under two years. The work required candor, strategic clarity, emotional maturity, and a deep ability to cultivate trust while leading hard conversations. He has operated not as a vendor, but as a peer.

John brings a rare blend of conviction and care. He understands something we talk about often at WiLD: the invisible and the visible of any organization are inseparable. Strategy without trust fractures. Culture without clarity drifts. Performance without alignment erodes. The most critical business challenges are rarely just operational — they are relational.

He sees both.

As Executive Solutions Partner, John will work directly with CEOs and senior teams — using the WiLD Trust Index, the WiLD Toolkit, and our broader trust platform as entry points into courageous conversations that change leaders, teams, and organizations. His work will be equal parts relational and strategic. Presence and performance. Data and discernment.

We were humbled by the caliber of leaders who expressed interest in this role. It reaffirmed for me how deeply this mission resonates. And for this season, John is the right partner to help us carry it forward.

If you are a CEO, board member, HR leader, or executive navigating growth, succession, integration, or culture shift — you may hear from John soon. We encourage you to lean in. He comes not merely to initiate conversations, but to understand your mission and help build trust that sustains it.

As we say at WiLD Leaders:

Leadership = Trust.
Now you can measure it.
Now you can build it.

John Rogers is here to help us build it — at scale.

Welcome to the mission, John.

— Rob