“Whole Leaders, Wild Trust” Debuts as USA Today Top 10 National Bestseller

FOR IMMEDIATE RELEASE

“Whole Leaders, Wild Trust” Debuts as USA Today Top 10 National Bestseller

Signaling a Powerful Shift in the Global Leadership Conversation

Kirkland, WA — February 18, 2026 — In a cultural moment defined by fractured relationships, disengaged teams, and declining institutional trust, Whole Leaders, Wild Trust by Dr. Rob McKenna has debuted as a Top 10 USA Today National Bestseller, marking a rare achievement for a leadership book centered on inner work and trust-building.

Published on February 10, 2026, the book entered the national list with no prior ranking, an extraordinary launch for a title focused not on quick tactics but on the courageous inner work required to build lasting trust.

Why This Book Matters Now

Organizations across sectors are navigating burnout, low engagement, and rising skepticism toward leadership. McKenna’s work offers a research-backed roadmap for leaders seeking to rebuild trust from the inside out, a message increasingly urgent in today’s workplace climate.

A Model for Whole-Person, Trust-Centered Leadership

Backed by decades of research with thousands of leaders, McKenna introduces the WiLD Approach — a comprehensive model integrating personal growth, relational intelligence, and organizational design.

At the center of the book is the WiLD Trust Quadrant, a practical and measurable framework that helps leaders:

• Diagnose trust fractures silently undermining teams
• Move organizations from a “Jungle of Trust” to a “Stronghold of Trust”
• Develop whole and trusted leaders equipped for sustainable performance
• Build movements, not just functional teams

“The future of leadership begins with trust and it starts within,” says McKenna. “We cannot repair organizational trust without first restoring personal trustworthiness. Leadership transformation is an inside-out journey.”

A Message Resonating Across Sectors

The book is gaining traction with C-suite executives, HR leaders, educators, parents, coaches, and emerging professionals seeking a healthier model of influence.

Through the global WiLD ecosystem spanning corporate partners, nonprofit leaders, faith communities, and executive networks McKenna has spent decades equipping leaders to build high-trust environments where performance and well-being coexist.

Whole Leaders, Wild Trust is available through major booksellers nationwide.

About Dr. Rob McKenna
Dr. Rob McKenna is a national bestselling author, recognized as one of the top 30 experts in organizational culture and among the top 30 Industrial-Organizational Psychologists alive today. A two-time TEDx speaker and sought-after global voice on trust and whole-leader development, he combines decades of research with deep practitioner experience. As founder of WiLD Leaders, Inc., he equips organizations worldwide to shift from fragmented leadership to integrated, trust-centered transformation and sustainable performance.